Rosewood, Kiosk Activation, Worldwide. To celebrate the launch of Rosewood’s brand evolution, BOUM was invited to create a bold and experiential installation across four global properties, Paris, New York, London &amp; Hong Kong.

Rosewood, Kiosk Activation, Worldwide

Mytheresa, Maison Mytheresa, St. Moritz. Mytheresa brings winter magic to St. Moritz with a Winter Pop-Up and showroom showcasing exclusive ski, lounge, and winter collections.

Mytheresa, Maison Mytheresa, St. Moritz

Maison Margiela, Margiela Residences, Dubai. BOUM hosted two events: an intimate dinner followed by the launch, featuring Margiela whites, a Décortiqué tablescape, and a live performance by Ezra Collective.

Maison Margiela, Margiela Residences, Dubai

dunhill, Frieze Masters &#39;25, London. The Frieze Masters Lounge unveils its 3rd iteration themed ‘Woven Histories.’ The design blends contemporary detail with the refined dunhill spirit.

dunhill - Frieze Masters '25, London

Acne Studios, Fonda Theatre, Los Angeles. Set inside the historic venue of Fonda Theatre, first opened in 1926, featured a special live performance by Robyn.

Acne Studios - Fonda Theatre, Los Angeles

Byredo, Hayward Gallery, London. Coinciding with Frieze, Byredo partnered with the Gallery to present new outdoor art by Teresa Solar. To celebrate, they hosted an intimate dinner, uniting leading voices from art and fashion.

Byredo - Hayward Dinner, London

Stella McCartney, SS26 Show, Paris. Within the closed Centre Pompidou, Stella McCartney’s SS26 collection traced a pathway of light through darkness. Opened by Dame Helen Mirren reciting a Beatles classic ‘Come Together’.

Stella McCartney - SS26 Show, Paris

Hermès, Autumn Terrace, London. The inspiration was a focus on sketched landscapes and forms, developing into an autumnal field of grasses, linear wooden floorboards creating a softness and warmth to the changing season.

Hermès - Autumn Terrace, London

Loewe x Mytheresa, Private Event, Connecticut. The final collection by Jonathan Anderson for LOEWE, a celebration of colour, form and material was unveiled with Mytheresa at Philip Johnson’s iconic Glass House in Connecticut.

Loewe x Mytheresa - Private Evening, Connecticut

rhode, Summer Club, Mallorca. A combination of sunny hues and a subtle interplay of gray and eggshell yellow across sun loungers, towelling, and inflatables seamlessly integrates across the beach club in Mallorca, Spain.

rhode - Summer Club, Mallorca

GUCCI, Pre-Wimbledon Dinner, London. An intimate London evening with Gucci, celebrating global brand ambassador Jannik Sinner prior to the Wimbledon Championships.

GUCCI - Pre Wimbledon Dinner, London

Hermès, Re Editions Pavilion, London. Designed with a refined palette of sapele, polished chrome, and British design icons, the pavilion sits quietly within the existing architecture of the Time &amp; Life building.

Hermès - Re Editions Pavilion, London

dunhill, SS26 Show, Milan. Set within the largest private garden in central Milan, English linen, cut crystal, and seasonal astilbe framed a summer tableau, accompanied by a live performance by the Royal Philharmonic Orchestra

dunhill - SS26 Show, Milan

GANNI, FW25 Show, Paris. The show set foot in Hotel Pozzo di Borgo in Paris. Cubic seating elements, established a rhythmic repetition of material and scale, creating an architectural play of structure and hue.

GANNI - FW25 Show, Paris

rhode, Melrose Pop-Up, LA. Drawing inspiration from rhode&#39;s Lip Shape, the concept translates into curvilinear forms throughout the space, where a series of datum lines and morphed lighting evolve the rhode aesthetic.

Rhode - Pop Up, Los Angeles

Acne Studios &amp; Spotify, Willow Smith Show, London. Hackney Church featured elevated curved draping designed by BOUM, highlighting the centre stage for Acne &amp; Spotify&#39;s event with Willow Smith.

Acne Studios - Willow Smith at Hackney Church, London

Emporio Armani, Selfridges Corner Shop, London. Serving as a reference point to the Manzoni Concept Store, the immersive design pairs with a refreshing palette of natural materials—glass, mirror, concrete, and chrome.

Armani, Selfridges Pop Up, London

Stone Island, Flagship Launch, Paris. A series of events to celebrate the new store, featuring bespoke furniture design that seamlessly coexisted with the store&#39;s interior architecture and the iconic space of La Belle Epoque.

Stone Island, Flagship Launch, Paris

dunhill, FW25 Show, Milan. Autumn-hued tablescapes adorned Società del Giardino&#39;s refined rooms, where friends and guests sat intimately beneath the dim glow of linen-covered lamps, carefully matched to the seasonal palette.

Dunhill - FW25 Show, Milan

rhode, 6 Motcomb Street, London. Designed by STUDIO BOUM, the London pop up hosted four seamless rooms, showcasing a selection of rhode essentials.

Rhode - Pop Up, London

dunhill, Frieze Masters, London. The continuation of Frieze Masters Lounge with dunhill, a forum space hosting a series of inspiring conversations centered around the theme, ‘The Creative Mind.’

Dunhill - Frieze Masters '24, London

Alexander McQueen, SS25 Dinner, Paris. Inside the grand Chapelle des Beaux-Arts, guests were invited to an intimate dinner, surrounded by an extensive curation of ancient historical works and sculpture within a vast interior.

Alexander McQueen - SS25 Dinner, Paris

GANNI, SS25 show, Paris. A mystical chrome cauldron billowed open to launch, The Craft, marking the brand’s debut at Paris Fashion Week.

GANNI - SS25 Show, Paris

Del Core, SS25 Show, Milan. Comprising of subtle hues, the collection was complimented with an enclosure of creams and greens inside the timeless Galleria Meravigli.

Delcore - SS25 Show, Milan

Humanrace x Evian, The Gansevoort Plaza Pop-up, New York. Designed by BOUM as a kit of parts, inspired by the architecture of stadiums, acts as portable hub which can be assembled and reassembled around the world.

Humanrace - US Open x Evian Pop Up, New York

rhode, 127 Greene Street, New York. Designed by STUDIO BOUM, the Pocket Blush pop-up store marked the debut collaboration between BOUM and the skincare brand by Hailey Bieber.

Rhode - Pop Up, New York

dunhill, SS25 Show, Milan. A luxurious British garden, tucked away in the centre of the city, revealed a series of hilly pathways across a lounge of ripe greenery, for dunhill’s SS25 collection.

Dunhill - SS25 Show, Milan

COS, SS24 Show, Rome. COS stepped into the spectacular space of the Corsie Sistine. With its quintessential Roman features, materials and colours, it gave a complimentary narrative to run alongside the collection.

COS - SS24 Show, Rome

Stella McCartney, AW24 Show, Paris. The runway presented a full takeover of the incredible Serre at Le Parc André Citroën in the 15th arrondissement.

Stella McCartney - FW24 Show, Paris

dunhill, AW24 Show, London. The AW24 collection was presented amongst Britain’s most prized paintings inside the National Portrait Gallery during London Fashion Week.

Dunhill - FW24 Show, London

Pharrell x Adidas, Friends &amp; Family, Paris. Guests were taken on a journey to Japan through a contemporary reinterpretation of family and regional cuisine in the intimate surroundings of Ogata.

Pharrell x Adidas - FW24 Dinner, Paris

Hermès, Brides de Galaxy, London. A journey to the ‘silky way’ imagined by London-based set designer Ibby Njoya, designed and produced by STUDIO BOUM.

Hermès, Brides de Galaxy, London

Del Core, SS24 Show, Milan. The show took place against the skyline of Monte Rosa 91, designed by Renzo Piano Building Workshop, displaying a visual dialogue between architecture and nature.

Delcore - SS24 Show, Milan

dunhill, Frieze Masters Lounge, London. The inaugural partnership at Frieze Masters, hosted to a series of artist talks whilst showcasing archival dunhill pieces alongside artworks curated by Nick Foulkes.

Dunhill - Frieze Masters '23, London

Stella McCartney, AW24 Show, Paris. The BOUM studio transformed the Marché Saxe-Breteuil into Stella’s Sustainable Market set against the iconic backdrop of the Eiffel Tower.

Stella McCartney - SS24 Show, Paris 

JW Anderson,&#39;On Foot&#39;, London. Located at the Offer Waterman gallery, JW Anderson brought contemporary artists into dialogue with iconic works of modern British art.

JW Anderson - 'On Foot' Exhibition, London

Acne Studios, House of Acne, Seoul. Acne Paper Issue 18 was brought to life by BOUM through a trio of activations including a pop-up bookstore and talk event at Post Poetics followed by a party with a special DJ set by Yaeji.

Acne Studios - Acne Paper 18 Launch, Seoul

Acne Studios, House of Acne Paper, London. Guests entered through a facade of artworks by artist Pablo Bronstein whilst inside, AfraZamara&#39;s abstracted interiors found within Acne Paper Issue 18 came to life on a grand scale.

Acne Studios - Acne Paper 18 Launch, London 

COS, SS23 Show, Paris. For a fresh perspective on the familiar Parisian salon show, STUDIO BOUM transformed Hôtel d&#39;Évreux into a multi-room catwalk set against views across Place Vendôme.

COS - SS23 Show, Paris

Humanrace, Something in the Water Festival, Virginia. Pharrell and Humanrace opened a colourful beach pavilion to celebrate their limited edition Adidas Samba collection.

Humanrace - Something in the Water Festival, Virginia Beach

Stella McCartney, AW23 Show, Paris. Located at Manège de l&#39;École Militaire, a collective gasp filled the air as seven unbridled Camargue horses galloped across the sandy terrain of the arena, opening the show.

Stella McCartney - FW23 Show, Paris

Hermès, SS22 Event, London. Old Sessions House was turned into an extraordinary universe for the Hermès, Spring Summer ‘22 experience, Gelato!

Hermès, Gelato! SS22, London

Stella McCartney, SS23 Show, Paris. The iconic facade of The Centre Pompidou served as the backdrop and inspiration for a series of interwoven runways.

Stella McCartney - SS23 Show, Paris

Del Core, AW24 Show, Milan. STUDIO BOUM explored the materials and colour palette of this historic space to create a neutral landscape drawing the eye to the fine details in the collection.

Delcore - FW24 Show, Milan

Alexander McQueen, SS24 Dinatoire, Paris. Following the show, McQueen featured an exceptional dining experience &amp; dance performance against a dramatic backdrop of drapery and canvas wrapped furniture, saturated with red light.

Alexander McQueen - SS24 Dînatoire, Paris

Nike, SNKRS Day 23&#39;, London. STUDIO BOUM designed &amp; executed multiple large-scale spaces from 360° video wall tunnels and conveyer belt product displays to interactive game stations, photography studios and talk auditoriums.

NIKE - SNKRS Day '23, London

Ferrari, Singapore Grand Prix, London. To showcase the FW22 collection, BOUM took inspiration from the idea of rapid motion and transformed the Selfridges Cinema into a Ferrari universe.

Ferrari - F1 Live Stream, London

Hermès, SS22 Women&#39;s Broadcast, London. Guests celebrated the Hermès women’s spring-summer 2022 runway show with a brunch on the River Thames and live broadcast in to the Paris show.

Hermès - SS22 Women's Live Broadcast, London

Hermès, SS22 Men&#39;s Broadcast, Londres. A global broadcast moment linking major cities around the world with the show at Mobilier National in Paris.